Wheeler Digital Free SEO audit

Meet the founder

Senior search leadership, working directly on your account.

Wheeler Digital is led by Darwin Wheeler — a search and SEO leader with 20+ years growing organic visibility and revenue for enterprise brands including Microsoft, AT&T, Kaiser Permanente, and Icertis. You work with the principal who has owned SEO at Fortune-scale, not a junior handed your account.

20+years in enterprise search
4Fortune-scale brands led
$MMsearch budgets managed

Case studies

Outcomes from real enterprise programs.

Microsoft

Technology / Global web network

Challenge. SEO was a fragmented, low-adoption practice spread across a sprawling network of Microsoft properties, leaving organic revenue on the table.

What I did. Built and led global SEO strategy, site architecture, and a network-wide adoption program backed by training, an internal library, webinars, and executive scorecards.

Triple-digitorganic revenue growth to Microsoft.com
60%+SEO program adoption, up from 10%
+55%budget efficiency, year over year

AT&T

Telecom / Ecommerce

Challenge. Inconsistent SEO across ecommerce properties was capping organic traffic, rankings, and shopping-portal orders.

What I did. Standardized technical SEO, semantic markup, and structured data across properties, and aligned marketing, development, and CMS teams around shared best practices.

+41%organic search traffic, Y/Y
+32%shopping-portal orders, Y/Y
+22%top-30 keyword rankings, Y/Y

Kaiser Permanente

Healthcare / Enterprise

Challenge. A large healthcare web presence carried heavy technical SEO debt and flat search visibility across regulated content.

What I did. Led enterprise SEO strategy, information architecture, and technical and content fixes while managing budget, vendors, and a growing in-house SEO team.

+15%organic share of voice, Y/Y
-50%technical SEO debt, Y/Y
+10%organic traffic, Y/Y

Icertis

Enterprise SaaS

Challenge. A rebrand and full website launch needed to lift market visibility quickly without runaway cost.

What I did. Directed the brand identity and website launch with SEO, web strategy, and conversion goals built in from day one.

+40%organic traffic in 6 months
+30%market visibility, Y/Y
-26%cost, Y/Y

Figures reflect results delivered in prior in-house and leadership roles for the named organizations.

Services

What we do — and what you can expect.

Technical SEO & Site Architecture

Audits, crawlability, structured data, Core Web Vitals, migrations, and information architecture that both search engines and people can navigate.

Enterprise SEO Strategy

Share-of-voice growth, content and keyword strategy, and KPI frameworks that tie organic search directly to revenue.

Generative & AI Search (GEO/AEO)

Visibility in Google AI Overviews and LLM answer engines through entity, schema, and knowledge-graph optimization.

Analytics, Measurement & Reporting

Instrumentation, dashboards, and executive reporting that prove the business value of every search investment.

01

Audit

A senior-led teardown of your technical SEO, content, and competitive position.

02

Roadmap

A prioritized plan tied to revenue, not vanity metrics.

03

Execute & measure

Hands-on implementation with reporting that shows what each fix is worth.

Selected work

Sites and programs.

Start with a free audit.

I'll show you the gaps and what fixing them is worth.

Book a consult