Senior-led search strategy

Search strategy for brands that can't afford to guess.

Two decades of enterprise SEO — Microsoft, AT&T, Kaiser Permanente, Icertis — now focused on growing your organic visibility across Google, Bing, and AI answer engines.

Search & web leadership for
MicrosoftAT&TKaiser PermanenteIcertis

What we do

Enterprise-grade search, run by the person doing the work.

No account-manager telephone game and no offshore factory. You get a principal who has owned SEO at Fortune-scale.

01

Technical SEO & audits

Crawl, indexation, architecture, structured data, and Core Web Vitals — clearing the debt that caps rankings.

02

Web & search strategy

Information architecture, URL and domain strategy, and roadmaps that tie organic growth to revenue.

03

AI & generative search

GEO and AEO so you stay visible in AI Overviews and LLM answer engines, not just the ten blue links.

04

Content & IA

Taxonomy, topical authority, and content built around how people and machines actually search.

05

Analytics, CRO & reporting

GSC, GA4, Adobe, Power BI — KPI scorecards that prove what search is worth to the business.

06

Site migrations

Replatforms and redesigns without the traffic cliff — redirect strategy, parity audits, and monitoring.

Proof, not promises

Results from enterprise search programs.

Microsoft

Triple-digit organic revenue growth to Microsoft.com

Scaled SEO program adoption from 10% to 60%+ across the MSFT network.

+41%

organic traffic, AT&T (Y/Y)

+40%

organic in 6 months, Icertis

10→60%

SEO adoption, Microsoft network

+15%

share of voice, Kaiser Permanente

+32%

shopping-portal orders, AT&T

How it works

A straight line from audit to measurable lift.

01

Audit

Technical, content, and competitive baseline — what's holding you back and what's possible.

02

Strategy

A prioritized roadmap tied to traffic, rankings, and revenue targets.

03

Implement

Hands-on execution with your dev and content teams, or directly.

04

Measure

Scorecards and reporting that keep the work accountable to outcomes.

About

Wheeler Digital

A search and SEO leader with 20+ years driving organic visibility and revenue for enterprise brands — now consulting for teams that want senior judgment, not a junior playbook. Early adopter of AI-driven search and the author of published work on SEO and NLP.

Ready to grow your search presence?

Start with a free audit. We'll show you the gaps and what fixing them is worth.

Book a consult →