Technical SEO & audits
Crawl, indexation, architecture, structured data, and Core Web Vitals — clearing the debt that caps rankings.
Senior-led search strategy
Two decades of enterprise SEO — Microsoft, AT&T, Kaiser Permanente, Icertis — now focused on growing your organic visibility across Google, Bing, and AI answer engines.
What we do
No account-manager telephone game and no offshore factory. You get a principal who has owned SEO at Fortune-scale.
Crawl, indexation, architecture, structured data, and Core Web Vitals — clearing the debt that caps rankings.
Information architecture, URL and domain strategy, and roadmaps that tie organic growth to revenue.
GEO and AEO so you stay visible in AI Overviews and LLM answer engines, not just the ten blue links.
Taxonomy, topical authority, and content built around how people and machines actually search.
GSC, GA4, Adobe, Power BI — KPI scorecards that prove what search is worth to the business.
Replatforms and redesigns without the traffic cliff — redirect strategy, parity audits, and monitoring.
Proof, not promises
Microsoft
Scaled SEO program adoption from 10% to 60%+ across the MSFT network.
organic traffic, AT&T (Y/Y)
organic in 6 months, Icertis
SEO adoption, Microsoft network
share of voice, Kaiser Permanente
shopping-portal orders, AT&T
How it works
Technical, content, and competitive baseline — what's holding you back and what's possible.
A prioritized roadmap tied to traffic, rankings, and revenue targets.
Hands-on execution with your dev and content teams, or directly.
Scorecards and reporting that keep the work accountable to outcomes.
About
A search and SEO leader with 20+ years driving organic visibility and revenue for enterprise brands — now consulting for teams that want senior judgment, not a junior playbook. Early adopter of AI-driven search and the author of published work on SEO and NLP.
Start with a free audit. We'll show you the gaps and what fixing them is worth.
Book a consult →